About Airfordable

Airfordable is a travel and financial technology company that is on a mission to make travel accessible and affordable to anyone, anywhere. We allow anyone to book flights for only a fraction of the cost upfront and the rest in installments before they fly. We're continuously building a travel platform that will empower traveler to do more with less in an easy and fun way. We're a remote team headquartered in Chicago and have helped thousands travel domestically and internationally. We've been featured in Forbes, Techcrunch, Huffington Post, Yahoo Finance, Conde Nast Traveler, Essence Magazine and more.

About the Role

The ideal person or agency for this role is driven by our mission. You'll be joining a small, tight-knit remote team that does anything and everything to make Airfordable run smoothly. Your main focus will be to create and lead all online and offline marketing efforts that will create awareness and growth. There is no firewall between growth and product — the two are intimately linked, and mutually reinforcing. Your input will weigh heavily on product decisions that affect acquisition, activation and retention.

In this role, you will

• Assist with development and implementation an aggressive yet cost effective growth strategy for the company that will increase number of airfordable key metrics as well as increase retention of new and existing customers.
• Innovate and develop marketing strategies and campaigns that drive short term and long term growth
• Leverage data to understand our customers and our funnel in depth, identify areas of opportunity and execute projects to drive customer growth, retention, engagement, and revenue
• Implement paid, non-paid, online and offline marketing tactics, while monitoring the relative performance and efficiency of both efforts
• Optimize our exisiting referral program and establish an email marketing program
• Generate data-driven hypotheses for improving marketing performance, execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Manage social platforms including Facebook, Instagram and Twitter
• Refine brand positioning and messaging

About you:

You're an experienced growth marketer that is fueled by an entrepreneurial spirit to lead our early marketing and community growth. You're highly analytical, but requires right-brainedness to succeed. Expect to utilize a suite of marketing tools to determine efficacy of campaigns with a potentially long-tail to conversion. This role is a blend of analysis, strategy and execution, and requires a high level of synchronization with the management team